2D sprites

3D Isometric Sprite

Concept art
Concept art is the first step in making the designs real. A
concept artist will create a drawing of a character that is taken from what the
design team has given them. However this is not limit to one design, as the
concept artist will make tens and nearly hundreds of different designs for a
single idea and decide which one will be taken into modelling.
Textures
Textures are placed on the 3D model to give it its
"looks". The image will be a 2D image that will be fixed into place
around the model to give it a better look for the game, rather than a large
grey sculpture.
In-game interface.
The in game interface is within a game and give the player
information about their game to assist them. This comes in the forms of the HUD
(Heads up display) which is on the game generally around the edges and tells
you things like how much ammo your weapon has etc. Another one would be the
in-game menus such as the pause screens and start menus.

Printed media
The printed media is things such as posters figures and
general things to promote the game. This also includes the box art for the game
itself. The purpose of this is to attract a big audience and to make sure a big
demographic is aware of the game and are more likely to buy it.